His 'Bambiha Bole' entered in top five on Global YouTube music chart. Ten of his songs have peaked on UK Asian chart, two of which have topped the chart. In 2020, Sidhu was named by The Guardian among the 50 new artists. Also, his single ' 47' was ranked on UK Singles Chart. Following the album, he started releasing his songs independently. In fall 2018, he released his debut album PBX 1, which peaked at 66th on Billboard Canadian Albums chart. He gained wide attention with his track 'So High'. In 2021, he became Politician after joining Indian National Congress. Following his debut, he collaborated with Brown Boys for various tracks which were released by Humble Music owned by Gippy Grewal. He started his career with writing the lyrics of the song 'License' sung by Ninja, and began his singing career on a duet song titled 'G Wagon'. вЂњI personally think it's that we have maybe even one per cent of an accent that isn't completely Punjabi, that might not resonate with everybody,вЂќ he said.Shubhdeep Singh Sidhu, better known by his stage name Sidhu Moose Wala, is an Indian singer, lyricist, rapper and actor associated with Punjabi music and Punjabi cinema. Singh says Toronto is a logical place to build up the scene outside of India, as it and Vancouver host most of CanadaвЂ™s significant diaspora population.Д«ut while the outside view he brings has helped make the tracks he works on more modern and international, Singh says diaspora artists still find it difficult to break into the market. And I think that should not only be for an artist but for the industry, that every year this (Punjabi music) industry grows more and more.вЂќ вЂњYou want to have growth for the rest of your career, you don't want to hit a peak and then come back down,вЂќ he said. The young producer says he would most relish the opportunity to collaborate with Toronto hip-hop star Drake - someone he looks up to for his business acumen and ability to integrate various musical styles (most noticeably dancehall and other Caribbean styles) into his work. The deal with Warner also allows artists to get a bigger share of any commercial success, with a royalty-sharing agreement that is unusual in an industry where labels typically pay artists and producers upfront and keep the royalties. вЂњThat was solid proof 20 years ago that this was something, that the bridge between East and West could work,вЂќ Singh said. He cites a Jay-Z remix of the 2002 Panjabi MC song Beware of the Boys (Mundian To Bach Ke) as proof that a hybrid style can achieve widespread commercial and critical success. вЂњThatвЂ™s like my way to globalize this language, music and everything coming out of Punjab,вЂќ he says, referring to the Sikh-majority region that straddles India and Pakistan. The deal means Warner will fund Singh and 4NвЂ™s efforts to find and sign artists working in Punjabi hip-hop, pop and Bhangra music and help them create songs that appeal to both a core audience in India and the Punjabi diaspora and others around the world. Singh and his management company Coalition Music have secured some help in this regard, teaming up last year with Warner Music in Canada and India to boost his imprint, 4N Records (pronounced like foreign), which released its first song last May.

Ikwinder Singh produced Amrit Maan's Difference (featuring Sonia Maan), the music video which features Toronto's skyline. (Other tracks Singh has produced include Difference by Amrit Maan, Bambiha Bole by Amrit Maan and Sidhu Moose Wala, and Yeah Baby by Garry Sandhu.)

You have all sorts of culture, all sorts of diversity, and I'm at that stage now where I did well in India and it's me trying to cross over to this side of the world,вЂќ he said in a video interview. вЂњGrowing up in the city, you have a little bit of everything. The first song Ikwinder Singh produced, Gurnam Bhullar's Diamond from 2018, has notched more than 500 million views on YouTube, while other tracks by big-time Punjabi musicians he has worked with since have collected another 500 million online streams.Д«ut Singh, who grew up in TorontoвЂ™s Rexdale neighbourhood and is popularly known as Ikky, is not satisfied.

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